A Web site shutdown can affect the trust and fidelity of the users. It can also have a negative impact on your potential customers. What can be done to prevent your site from falling or become inactive and what you should do when your site is down?
A Web site is “down” when it cannot be accessed by its users. This can happen for a variety of causes:
- Planned downtime — planned downtime occurs when the server’s hardware or software is upgraded. Usually this does not cause problems because you can do this when there are not many people accessing your site. In general, short-term inactivity times at 4 a.m. are not a problem.
- Hardware failures — hardware failures are the main cause of many of the shutdown times. The air conditioner does not work on a hot day, a bulldozer in your neighborhood caused a damage in an electrical cable, etc.
- Software failures: Software upgrades of some server components are not compatible with other components, patches do not work as expected, malware or viruses change software, etc.
- Human Error or malicious users: someone could accidentally delete important files on your server, an inexperienced operator changes the configuration of the server, hackers or malicious users damage the configuration of the server.
- Disasters: Storms, floods, earthquakes and other natural disasters cause damage to your servers.
Downtime can cost a lot of money: several years ago, Amazon.com didn’t work for two hours. This caused Amazon a cut cost of $3,480,000.
Downtime affects customer satisfaction: If your site is down, people will buy the product in other places. If customers anticipate technical problems when they have access to your site, they probably won’t trust you to give their money.
Search Engine Ranking: If your website is constantly down for a long period of time, your search engine positioning is going to suffer dramatically.
The things you need to do before your website falls
- File backup — Make frequent backups of your Web site and database files.
- Make sure that the domain has not expired: Many websites have fallen because the owner forgot to renew the domain name registration. Set the domain name to auto-renew or buys the domain name for several years.
- Check your pages with some site Auditing tool: Check your website with some auditing tool to make sure there are no technical errors that can cause problems in the near future.
- Web site Monitor: The activity time monitoring tools inform you about the downtimes of the Web site as they occur. To react quickly so that downtime is minimized.
If your web page is down, don’t be afraid. Do the following to solve the problem:
- Confirm that your site is down: It could be your Internet connection. Check your site with other people, your mobile device using another network, or some tool Web.
- Find the cause: try to find out why the site is down. Is it a technical error, do you have your expired domain registration, not a DNS problem? Many times, the most common cause is that your domain name has expired.
- Check access to the hosting. Verify that in the hosting all this well, many times the problems are problems of the entire server (it happens more in shared services).
- Call your web Hosting provider: Call your webhoster and ask for help. Most servers can solve the downtime problems quickly. In some cases, the servers have Problems But your website is back in a few minutes, this is why all hosting give 99.99% of Uptime.
- Notify your users: Use your social media channels (Facebook, Twitter, etc.) to inform users about the blackout. Don’t leave them in the dark.
- Don’t be frightened: most downtimes don’t last long if you react quickly. Help your team to solve the problem and Keep Calm.