Why is Marketing important?
Marketing is a set of studies and professional techniques that allow the improvement of the marketing of a good or service, we can also know it as “marketing”.
¿Why is it so important?
In case of wanting to launch a product, service and even a company, a series of studies should be carried out to find out what would be the acceptance of our product or differentiated service to guarantee the purchase and sale of this.
Recognizing the services and goods that are best received by our potential consumers is vital for the company and for the production of any end. The marketing or marketing directs us in the best way to reach our desired customer “target”, the target is our goal as a company, are those consumers who re-buy and select us as their first or best option to satisfy the need for some good or service.
In the digital and ecommerce era, the terms and conditions that exist in the universe of global competition on the internet must be known. In the first instance it will be believed that it is enough to be flashy, to know the theory of color and how they influence our targets, but do these techniques really work? Remember that marketing is a set of techniques, methodologies and studies that allow us to get to know our targets, know ourselves as users of marketing and recognize what are the opportunities for improvement in each of the above.
From focusing solely on attracting attention we could go unnoticed as a serious company of products and services, it does not matter if we offer online services, depending on the direction we have, it will be the type of target that we will have, that is why the planning to success is marketing. We will not reach the desired targets if in the digital era we do not use the digital techniques of any web page or advertising service within social networks such as Facebook, YouTube, etc. In addition to considering the assistance of “influencers”, people and popular figures within the Internet communities that will allow us through “influencers events” to publicize our services or products whether they are new releases or classics.
Making ourselves known is more important than getting attention.
Our targets will be difficult to convince at first, especially in those areas where we have an opportunity for improvement, but the key is to let us know in the best way and assertively.
- Availability everywhere!
- Let’s not forget how important it is to be diverse,
- Miscellaneous = known
This for the possible clients we can reach, those we maintain and the loyalty that we strengthen or sow. The loyalty of a customer is essential to have a record in the market. That they know us on social networks, that they know how to communicate with us immediately, offline by means of cell phones or email addresses with zip codes.
Digital media is difficult to manage for those who are not familiar with social networks, so it is always good to start with a domain and a reliable host to upload content and begin to make ourselves known in the digital universe.