A social media manager works offering a variety of services that involves the social media with the goal of fulfilling the marketing needs of his clients. The expertise of the social media manager is used to develop marketing strategies based on different goals, post graphics and updates on behalf of the client, setting up a social media for a business, increase the number of followers, give costumer services for the client, stay current ono the relevant trends for the client´s business, facilitate the communication to the client´s target audience, make a market analysis, etc.
A social media management is a great asset for any businesses who wants to start a social media marketing strategy and doesn’t have much knowledge or expertise in the subject. Some business requires a lot of work in the social media aspect of his enterprise and that is when someone with expertise in the subject is needed.
To start a business as a social media manager is required to have some abilities and knowledge, the job of someone in this field is required have a lot of interaction with other workers, clients and possible clients, so is needed a person with communication skills. Also, the work of a social media manager generally includes: writing and scheduling posts, creating graphics, replying to fans, running ads, etc. And all this needs to be made very good so the business can grow the way the client would like to.
The clients of a social media manager like someone with a lot of social traction by his own, so you would need to have a strong social media presence. To do this you need to open accounts in all the major social media website and start to familiarize with all the aspects of SEO, graphic design, blogging and all the aspects involved in social media marketing. If you can prove that you can market yourself, the clients will trust you in marketing them.
After this you need to start finding clients for your business, this can be the hardest aspect of the social media management. You can begin by learning where are your ideal potential clients, start hanging out with them online, having good conversations and distribute content. This should drive more traffic to your website. Also attending to conferences, events and networking functions can be a nice help too.
One of the most asked questions between social media manager is: how much money I should charge for my work. This is a little tricky question because it depends on different factors, but you can start finding you how much your competitors charge and then you can determine if you charge a little than them.
It important to maintain an always a strong presence in the market, you can make this by using your mobile devices to communicate with everyone. In this way you will assure that all your clients can reach you from whatever device they´re connected, desktop or mobile.