Any business needs marketing strategy so it can give you earnings. To have customers you will need advertisements, it’s not just to create a website and wait for the money.
The success lies in knowing how to combine the different existing online marketing strategies
The first thing you gonna need is to establish a plan. It is time to define the SEO (Search Engine Optimization) actions to be carried out, the content calendar to be published, the actions in Social Networks, with the aim of gaining brand notoriety and making noise on the Internet.
Then you need “reach and impact”, so you are going to begin to execute the planned actions before. You will seek it through the main search engine: Google and the main Social Networks.
Remember that depending on the type of business you run, you should emphasize the social network that best suits your identity as a brand and the target audience of your products. One of the keys of this phase is to measure and control the internal links to favor SEO, the number of followers in Social Networks, and visitors to the corporate website or blog.
Once you get the attention of the potential customers is time for you to start seeking for a deal. You need to offer an easy way for the client to communicate with you any time he likes. Remember, the more he has interacted with you, the more receptive he will be to a possible sale.
In order to concrete the sale, you have to facilitate the entire purchase process so that the customer has a satisfactory shopping experience and you can reduce the abandonment rate at the time of finalizing the purchase.
Keep in mind that the purchase process does not end when the transaction is closed, since a good customer service after the sale will help you to retain customers and increase the chances that the client will buy with you again, you will have to be aware of the concerns, complaints or suggestions of your client. You have to ask him about the quality of your service and your product. Also you have to ask him about the delivery time. Everything you consider is going to help you to be a better seller.
Remember, a satisfied customer is the key to succeed in any online marketing strategy since it will be most likely that a satisfied user repeats the transaction on another occasion (if he already bought once with you means that your product / service interests him), and maybe he even become an ambassador for your brand recommending you with his friends or through social networks and that means free publicity
These are some tips that can help you to sell your product. You can invent, modify and adjust the strategies that best suits your product. As you can see, one of the key points is the almost personalized treatment for each potential customer, you have to think about their needs and how to facilitate their purchase with you in order to make him your frequent customer and he will going to recommend you and your product with their acquaintances