Everyone talks about Social Networks and Websites as guiding axes of online marketing. It is correct to bet on it, but you should bear in mind that everyone is doing the same. Therefore, you must find new ways to connect with users.
More than an isolated trend, it is the backbone by which everything you do in digital marketing should be governed. Content marketing is based on the design, creation and distribution of relevant and creative content to attract the attention of the audience and, at certain times, convert them into customers.
All the efforts you make in mailing, social networks, blogs, videos, etc. They should be oriented to solve customer problems, but not to talk about your product only.
We agree that what you have to offer them is the solution they need, but in most cases, people are not even clear what problem they have.
How to create an effective content strategy?
With the sea of information on the internet, it is currently more complicated to attract people to our content. We are aware of that. The key is not only to create articles, infographics or posts on social networks. More than 10 years ago the phrase “Content is the King” was true; today we should add that only quality content is successful.
Therefore, you must take into consideration the following points to get a few minutes of your audience’s time and be able to eventually get new customers.
For whom are you creating content?
It is essential that you meet your target. Currently, you are likely to do a study of how your potential customers are, but the reality is that you must go further and further into your research.
It is not enough to determine demographic data such as age or sex, find another type of information that gives you enough to have a more specific radiography of the audience you are targeting.
Identify what they like, what catches their attention, what channels they are informed about, what their personal challenges are, etc. Everything from an ethical perspective that only serves to create contents that make sense to them.
What problem are you going to solve?
By knowing your target audience deeply, you can know what is causing them the most problems. Identify in forums, social networks, Facebook groups, etc. The most common topic among the people you are addressing to have a broader picture.
Once you know what they are most concerned about, you can design contents focused on providing solutions aimed at your product. But do not get confused, it’s not about adapting any problem to your brand; is to find a way to make you see the value of your offer to consumers.
The ideal format
If you know your audience in detail, you will know the format that they like to consume the most. Among the most popular are videos, infographics, eBooks and checklists. Determining what type of format your content offer will have is 100% based on the characteristics of the audience. Are they more visual? Do they like to read? Do they prefer hard data or minimalist design?
The channels that you are going to use
It is a reality that almost everyone is on Facebook. From the youngest to elderly people who regularly consult the most famous social platform in the world.
However, according to the profile of each person, the channels where most spend time are different.
How often will you post?
You should know that there is no exact time to publish. We know that many times you have searched for schedules in which you have to program your posts to find the exact time in which your audience is connected.
The possibility for customers to complete an online transaction, according to scholars of the subject of digital marketing, is a real revolution in what until now was known as commerce, speaking of 15 years ago, the mass of electronic commerce popularized by portals such as Amazon or eBay was unthinkable before its existence.
Marketing in Social Networks
By social media we mean all the platforms that exist today in the web, from which you can exchange videos, photos and files, make publications and interact with our friends, family and colleagues.
Thus, we have a wide range of options within social media, of which social networks such as Facebook, are best known for the prolific use of millions of users worldwide.
On the other hand, there is the possibility of publishing and sharing videos and photographs through YouTube and Instagram; We can also publish quality content in blogs, share our campaign progress through Twitter.
Only the focus and dedication are the difference. It does not matter if you invest a large amount of money in advertising, if it is not constant. Focus yourself in your project, in personalizing needs, solving problems, and your marketing campaign will be successful on its own.