The importance of domain in SEO
How to choose domain? Do I choose a domain with keywords? should I choose a .com?. When we have to choose a domain for our website, for our company or for our blog, the name we choose for our domain will become our brand. For many years, having a domain rich in keywords was synonymous of success in Google. Regardless of what this termination was achieved great successes and positions of relevance, so many webmasters took advantage of that “weakness” in the search engine to work microniches or very competitive niches.
Domains .biz, .net, .tk, .info, .org or the local domains .com.es .org.es and similar, much cheaper than .com domains occupied many privileged positions by the simple fact of having the keywords in the.
But when we start a new online project it is not only important to include a keyword in the domain but to create a domain-brand that allows us to be recognized in the medium and long term, a brand that will allow us to differentiate ourselves from the competition and reduce our dependence on positioning in seekers
The EMD Domains
EMD Exact Match Domain or keyword-rich Domains: These are the domains that have 1 or several exact words in them. If the domain name contains one or several of the keywords for which we are interested in positioning ourselves and also the topic related to those words is present on our website, we could get a good position in less time.
Four types of features to look for when evaluating a domain:
- Scripted or unscripted
- The extension
- Number of keywords of which it consists
- Stop words (Words that unite, but do not count for SEO: and, of, for, in …)
Domains with dashes
Domains with scripts: The most common to be competed, with high number of SEOs competing for their positioning. Those domains with more than one script are very likely to be considered “spam domains”, that is, of low quality, for search engines.
However, it is quite common to find domain names with a hyphen and is, to some extent, understandable, but those domains with two or more hyphens are not so common.
Thus, although the domains with a single script are not completely discarded, which still position relatively well, should be avoided as far as possible
Number of keywords in the domain
Number of keywords in the domain: How many keywords are in the domain? I mean, we know that many keywords are not good, but how do we quantify that “many”?
Although points 2 and 3 overlap somewhat, we must do so to show the following:
- 3 or 4 keywords for domains with a .com ending (or a .tld of similar value)
- 2 or 3 keywords for domains with a termination: .net, .info, .org (or a .tld minor .com.es, …)
The “stop words” in the domains. Actually, those domains that have stopwords within their name are not completely disposable, but they can be quite effective negative. The fundamental problem is at the brand level, since they can easily be confused, so we should work this out with a lot of moderation.